Archive for the ‘learn photography’ Category

why Canon USA is so great

January 14, 2010

i get many people asking me what type of equipment i use. for the most part, i use canon. i feel they have superior lens quality. to go along with the lenses, i use canon camera bodies and canon speedlite strobes (flashes). while many technology and photography companies offer excellent products, customer service and technical support is often offered at an additional fee, whether it be on a per incident basis, or as part of a contract. with canon, i have had to call 1-800-OK-CANON and i have been quickly connected to people in their virginia call center. sometimes i have a question about a product, and sometimes i have a question about how to use something i already own.

recently, i was talking to canon about their CPS program and had a question about registering one of my lenses. as the call was being wrapped up, the woman at the other end of the phone asked if there was anything else she could help me with. i paused, and remembered that i had an issue with one of my speedlites. “why is your flash smoking?” a child asked me during a wedding shoot. previously i had smelled something when using the speedlite and i figured it wasn’t great but just assumed it was the smell of the equipment “working hard” since i do put a lot of use into it and it was two years old. i assumed that because the equipment was out of warranty, i was just going to have to buy another unit, so i never pushed the issue. i was surprised when the woman on the phone offered to route me through to customer relations without me asking for this. when i spoke to customer relations, they requested i send in my speedlite for their engineers to take a look at and i was emailed a pre-paid overnight shipping label. in under two weeks, my flash was back in my hands. service details explained that the main PCB assembly was replaced along with electrical adjustments, inspection and cleaning. while i don’t know what all that means, i know it means my sick flash is all better.

i’m still in a bit of shock that companies like this still exist. its so valuable to have a support center based in a customer’s own country that provides no-fuss answers to questions and reaches out to assist.

yes i still have my little canon 50mm f/1.8. don’t hate.

jackie is my favorite kind of bride. she wears shiny red shoes under her wedding gown and goes with a simple bouquet using just red. guess what color her trolley was. yep, you guessed it, red. the wine? red. actually mike ditka kick ass red wine. okay, okay you get the picture. though the jackie and mike did a “first look,” because of the limited amount of daylight at this time of year, after the church ceremony at saint alphonsus, it got dark outside very quickly. having to do creative wedding photos outdoors at night can sometimes have some advantages, such as having a sparkling array of city lights as a backdrop. i am really happy with the results.
from the bride:
“i’ve been so excited to see the photos, thank you sooo much for all your hard work on our wedding day.  we had a blast and i’m glad we can now remember more of the moments through our photos. we love the pics.  there’s so many that are truly amazing and totally capture the feeling behind the day.  they were well worth the wait.  i love a lot of the details shots of the flowers, the wine bottles, the table settings, the people signing the guestbook, the tiny flowers on the cake, etc.  the outdoor shots after the wedding turned out fabulous!  there’s nothing we appreciate more about living in the city is when we’re downtown and see all the city lights and the skyline and know that we live here…truly beautiful and those shots are my favorites!”
Vendors:
Ceremony: St. Alphonsus Church 1429 W. Wellington Avenue, Chicago, IL (773) 525-0709
Reception: Holiday Inn Mart Plaza Hotel 350 W. Mart Center Drive Chicago, IL 60654 (312) 836-5000
DJ:  Music By Design 611 East State Street Geneva, IL 60134 (630) 262-0432
Florist: Tina & Dollie 5327 N. Kimball Ave. Chicago, IL 60625 (773) 583-1994
Cake: Alliance Bakery 1736 West Division Street Chicago, IL 60622-3212 (773) 278-0366
Gown: David’s Bridal T9512
Shoes: Grace Amare
Purse, garter, jewelry, hair flowers:  Etsy.com
DIY: menus, table numbers, placecards (paper was from PaperSource)
Hair & Make-up: Done by bride’s sister
Photo Guestbook: Used our engagement photos done by Heather Parker Photography using Blurb.com

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learn about photography:

bokeh happens when a photo is taken under certain lens conditions and creates certain aesthetic qualities in out of focus backgrounds. the reason i do this is to limit distractions and emphasize the important subject in a photograph. the two lenses i use that produce a nice amount of bokeh are my canon 85mm f/1.2 and my canon 35mm f/1.4. to the average consumer, these lenses are pricey, but you can get a similar effect with a 50mm f/1.8. both canon and nikon offer these little lenses commonly known as nifty fifties (or shifty fifties!) for around $85 dollars. its hands-down the number one starter lens for anyone picking up a digital SLR. if you happen to get a DSLR camera for the holidays, promptly toss the kit lens in the bin and pick yourself up a faster lens. fun fact: i won’t date anyone who uses a kit lens, and if need be, i will go buy a 50mm f/1.8. i still have my nifty fifty and have no plans on getting rid of it!

what about film? i love film. i have more film cameras than i do digital. film is cozy and familiar. i learned photography using film. i used a camera for five years that didn’t even take a battery. if you have a film camera tinkering around, i strongly recommend picking it up and reading up on some photography 101. when you shoot digital, you will have a better grasp on understanding manual photography. when i shoot film, i shoot less. it forces me to shoot for quality versus shooting for quantity. for me, its a needed exercise and good discipline for reminding myself to shoot for quality. the film cameras i use are medium format and take medium format film which means i get between 12 and 15 shots on one roll. its expensive, tedious, and rewarding all at the same time. when i was hired to do resort photography recently in jamaica, i took along one of my film cameras, my hasselblad 503cx. though the V-system cameras have been produced since WWII, my camera might be about 25 years old. old, but not ancient. i like the simplicity of it. during that particular architectural shoot, while i waited for the clouds to make way for sun, i sat down to clean my camera and lens. the employees of the resort watched as i took the camera apart in three easy steps. i took the film holder off, i removed the viewfinder, and finally removed the lens. “so basically its just a box?” one onlooker said? yes!

p.s. if i don’t update the blog before christmas, happy holidays! i worked on this wedding until the wee hours and plan to get through as many weddings as possible in the next few days!

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