When hotel marketing departments examine advertising and promotional collateral for digital and print media, it’s essential to be drawing from a solid foundation of high quality images. As an architectural resort and hotel photographer, I was hired to do some advertising architectural resort photography for the luxury all-inclusive property in Negril, Jamaica called Moon Dance Cliffs. This group of villas and hotel is the sister resort to Moon Dance Villas. I began by working with communicating with the resort’s marketing director to identify the message that would be conveyed for the resort. We put our minds together to plan for the most efficient way to create an appealing range of images that would translate well in web marketing and print media. My goal was to create world-class promotional images that showcased this luxury resort. Stimulating the senses and emotions, the photography would give viewers of the photos something to look forward to. Capturing the pristine grounds, tranquil pool and inviting accommodations was my task. Here are a few of the photos selected for the business’ website. As an architectural resort and hotel photographer, I knew it was important to allow enough time for scouting and getting familiar with the light.
All above photos are copyright © 2009-2014 and may not be used without permission.
Here are some random snapshots i took while doing the resort shoot. Awesome people, the best staff I have ever met, seriously. They even brought me fresh aloe for my sunburn! Don’t forget sunscreen when you are doing resort photography or destination wedding photography!
I also photographed a destination wedding at Moondance Villas while in Negril.