MENU

resort photography & hotel marketing from a photographer perspective

March 5, 2010

I shoot resorts, lifestyle, interiors, exteriors, spas, food and dining, resort grounds and landscaping, destination weddings, and events. Happy clients have been passing new work to me, and I am so grateful to be able to do what I love. My photography has appeared in several national and international publications including Destination Weddings & Honeymoons Magazine, The Knot, Caribbean Trave + Life, and This Old House, just to name a few.

I love natural, clean photographs, with minimal digital processing. Though years ago I once had to superimpose a bowl of fruit on a bare table to create a more interesting image for a hardcover publication, early speed bumps like this made me learn long ago that it is essential to develop a visual theme and stage accordingly to generate the look you are going for.

When a new luxury resort is built, or an existing hotel changes hands and is upgraded, hiring a resort photographer is a must. Advertising agencies and marketing departments know that sub-par photography makes for lackluster brochures and ineffective advertising. For resort and architectural photography, my goal is always to create a photograph that communicates the most ideal representation of a space. A marketing consultant will look at what can be created to attract specific audience segments. Taking cues from a photojournalist perspective, I like to document the guest experience through lifestyle photography. Photographing a resort at the right time of year is also a must. It is most practical to arrive when the resort is not at full occupancy, and when the landscaping is at optimal bloom. From the big picture to the small details, I ensure my clients are aware that taking all the necessary time to produce stunning visual imagery is essential. While high impact resort photography is only one aspect of promoting a resort’s brand, it provides an enticing, visual display of a hotel or resort’s offerings both online and in print for your customers.

Here are some images from a recent shoot used in a marketing campaign for a leading luxury resort and spa.

caribbean luxury hotel and resort photographer

comments

CLOSE